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Marketing event at flagship store in Union Square included skincare education, mask flights and more.
October 18, 2022
By: Melissa Meisel
Sometimes beauty shoppers need to go behind the scenes to learn about their favorite personal care brands. And, for the lucky ones, some get to meet the company founders for insight on the development of standout SKUs. For the first time, fresh participated in Les Journées Particulières, a three-day event where LVMH Maisons provided a behind-the-scenes look into design and innovation to the public. It was held Oct. 14-16 at the fresh store in Union Square in New York. According to the co...
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